Friday, 10 July 2015

Providing a detailed outlook on the start-up industry



The word ‘start-up’ is much more than just a company founded by a bunch of people. Start-ups have the hidden potential in them that can drive the successful ones into massive transformed models that can rival foreign companies. India is going through a start-up revolution with countless individuals taking the plunge to start their own ventures which are growing up to be formidable companies in the private economic sector.

Founded by Ashutosh Bhattacharya, My Big Plunge is a media platform that covers all aspects from the Indian and global start-up industry. Its website is a full-fledged portal for latest stories, features and news related to the start-up industry where several notable names have been featured. My Big Plunge’s highlight is its series of video documentaries that have covered some of the biggest names of the industry.

Interviews and features of companies like Jabong, Naukri, HealthKart, FoodPanda, 91 Springboard, Milagrow, Happily Unmarried – these are just some of the names that have been featured on the website. Moreover, it also frequently posts entrepreneurial stories via text content. Some of the notable names are Suvro Ghosh from HelpMeDoc, Vipul Jain from Advancells, Aakanksha Bhargava from PMR, Amish Tripathi and Vikas Khanna.

Recently, the company has tied up with leading newspaper The Economic Times, a part of The Times Group. The documentaries of travel entertainment PressPlay, job portal giant Naukri and healthcare company HealthKart have been featured by the newspaper so far. Many more are about to follow.

My Big Plunge also runs a culture section where content from its sister initiative Sound Plunge is posted. This consists of videos that Sound Plunge has covered like documentaries on renowned musicians like Siddharth Basrur, Mame Khan etc. It also has a section called Venue Finder that has covered places like Turquoise Cottage, Coopers etc.

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