My Big Plunge sharing your entrepreneurial journey

My Big Plunge is one of the leading online portals in India that focuses on the growing start-up and entrepreneurship eco-system in India. Started by Ashutosh Bhattacharya, My Big Plunge believes in people with the heart and might to take the big plunge of initiating their own venture. 

The Indian startup eco-system is becoming popular worldwide and is in an upward surge. My Big Plunge while covers stories and events related to Indian ventures, it specialises in video series of indian entrepreneurs who have take the plunge into this scary but growing eco-system. The portal celebrates their plunge and the events and stories that have shaped their ventures and that are yet to unfold. The entrepreneurs featured in this series are free spirited and visionary individuals keen on finding new shores.

Since its inception, My Big Plunge has features more than 300 video testimonials of people such as Ashish Kashyap, CEO and founder of the Ibibo Group, Deep Kalra, founder of Make My Trip, Bhavish Aggarwal, CEO and founder of Ola cabs among many others. These testimonials feature the founders themselves, talking about their journey, the challenges they faced and continue to face, the rewards and the inspiration behind them taking the entrepreneurial plunge.

The online portal reaches out to more than 10,000 people across the country, making it a perfect platform for start-ups who want to share their story. The portal is also supported by Economic Times, a leading English newspaper.

At My Big Plunge, there is only one and one aim and that is to share your story with the world. To show them the journey that you have gone through, the challenges you face and to celebrate your success. We are constantly working to better our platform and share our stories with more and more people.

My Big Plunge plays a crucial role in stimulating the start-up ecosystem of the country

With advanced technology, economic growth, government’s initiatives and support, the golden era for start-up industry has arrived in India. Within a period of at least 5-6 years, several start-up companies have achieved success and expanded their business in different sectors. Countless individuals are taking inspiration from these successful start-ups and launching their own ventures. In order to make people aware or to promote the services and products of these enterprises, the role of media is vital.

Founded by Ashutosh Bhattacharya, My Big Plunge is a kind of portal which aims to cover all the feature stories, news articles of start-up industry and interviews of entrepreneurs who have already launched their business in this industry. The portal has already featured several interesting feature stories on important start-ups like Jabong, Naukri, HealthKart, Happily Unmarried etc.

My Big Plunge has presented some wonderful documentaries where several indian entrepreneurs got the opportunity to speak about their entrepreneurial journey. Some of the videos which are made on MakeMyTrip, OlaCabs, Nuakri, PressPlay, Cashkaro can be watched on the YouTube page of the website. The newcomers in the start-up industry can learn a lot and take inspiration by watching these brilliant videos.

Moreover, apart from bringing out start-up related features, articles, interviews etc, My Big Plunge has also paid attention to the cultural arena of the country as our country is renowned for its diverse and unique culture. The sister portal of My Big Plunge, which is named as – Sound Plunge has focused on the musical industry of India and given a platform to independent music composers or singers to talk about their journey in the musical industry. For example – in an exclusive conversation with Sound Plunge, Nikhil D’Souza, singer, song writer and composer has talked about his aspiration and influences of staying true to his music and roots. Sound Plunge has also presented several videos on different musical bands which showcase some of the best talents of India.

Providing a detailed outlook on the start-up industry

The word ‘start-up’ is much more than just a company founded by a bunch of people. Start-ups have the hidden potential in them that can drive the successful ones into massive transformed models that can rival foreign companies. India is going through a start-up revolution with countless individuals taking the plunge to start their own ventures which are growing up to be formidable companies in the private economic sector.

Founded by Ashutosh Bhattacharya, My Big Plunge is a media platform that covers all aspects from the Indian and global start-up industry. Its website is a full-fledged portal for latest stories, features and news related to the start-up industry where several notable names have been featured. My Big Plunge’s highlight is its series of video documentaries that have covered some of the biggest names of the industry.

Interviews and features of companies like Jabong, Naukri, HealthKart, FoodPanda, 91 Springboard, Milagrow, Happily Unmarried – these are just some of the names that have been featured on the website. Moreover, it also frequently posts entrepreneurial stories via text content. Some of the notable names are Suvro Ghosh from HelpMeDoc, Vipul Jain from Advancells, Aakanksha Bhargava from PMR, Amish Tripathi and Vikas Khanna.

Recently, the company has tied up with leading newspaper The Economic Times, a part of The Times Group. The documentaries of travel entertainment PressPlay, job portal giant Naukri and healthcare company HealthKart have been featured by the newspaper so far. Many more are about to follow.

My Big Plunge also runs a culture section where content from its sister initiative Sound Plunge is posted. This consists of videos that Sound Plunge has covered like documentaries on renowned musicians like Siddharth Basrur, Mame Khan etc. It also has a section called Venue Finder that has covered places like Turquoise Cottage, Coopers etc.

An overview of My Big plunge

My Big Plunge is an editorial initiative that actively covers the start-up industry and successful entrepreneurs of India. It was founded by Ashutosh Bhattacharya in 2013 and has formed to be a leading portal regarding entrepreneurial stories and talent in the country. Starting off with a series of powerful documentaries on the start ups culture of India, the brand has grown up to be a full scale editorial that features articles on news, pop culture, technology, politics and travel from all over the world.

In the ongoing documentary series (which can be viewed on the company’s YouTube page), some of the most notable and interesting start-up ventures have been featured. Many of these

start-ups have grown up to be full-scale enterprises. This is the first initiative in the country that a no-profit series actively participates in high quality production of the documentaries.

Among the companies covered, some of the most known are HealthKart, Jabong, ShopClues, Milagrow, PressPlay, FoodPanda etc. My Big Plunge has also recently tied up with leading financial daily The Economic Times to feature the content the brand delivers. Till now, HealthKart and PressPlay have been featured in the online portal of The Economic Times with the content provided by My Big Plunge.

At times, the brand has also featured stories that focus on the cultural aspect of the country. One of the most popular stories was of Laxman Rao, an ordinary tea seller in the country who showcases incredibly humble entrepreneurship. My Big Plunge has also covered events like Comic Con in New Delhi. It has also created a mashup video to motivate entrepreneurs to take the plunge and start their own venture. My Big Plunge also has a sister website called Sound Plunge that covers the independent music industry in India.

The editorial continues to grow at a rapid pace and plans to feature more inspiring stories showcasing entrepreneurship in India.