My Big Plunge plays a crucial role in stimulating the start-up ecosystem of the country

With advanced technology, economic growth, government’s initiatives and support, the golden era for start-up industry has arrived in India. Within a period of at least 5-6 years, several start-up companies have achieved success and expanded their business in different sectors. Countless individuals are taking inspiration from these successful start-ups and launching their own ventures. In order to make people aware or to promote the services and products of these enterprises, the role of media is vital.

Founded by Ashutosh Bhattacharya, My Big Plunge is a kind of portal which aims to cover all the feature stories, news articles of start-up industry and interviews of entrepreneurs who have already launched their business in this industry. The portal has already featured several interesting feature stories on important start-ups like Jabong, Naukri, HealthKart, Happily Unmarried etc.

My Big Plunge has presented some wonderful documentaries where several indian entrepreneurs got the opportunity to speak about their entrepreneurial journey. Some of the videos which are made on MakeMyTrip, OlaCabs, Nuakri, PressPlay, Cashkaro can be watched on the YouTube page of the website. The newcomers in the start-up industry can learn a lot and take inspiration by watching these brilliant videos.

Moreover, apart from bringing out start-up related features, articles, interviews etc, My Big Plunge has also paid attention to the cultural arena of the country as our country is renowned for its diverse and unique culture. The sister portal of My Big Plunge, which is named as – Sound Plunge has focused on the musical industry of India and given a platform to independent music composers or singers to talk about their journey in the musical industry. For example – in an exclusive conversation with Sound Plunge, Nikhil D’Souza, singer, song writer and composer has talked about his aspiration and influences of staying true to his music and roots. Sound Plunge has also presented several videos on different musical bands which showcase some of the best talents of India.