Economic
flow, investor’s money, advanced technology and the huge demand have made it
the perfect time to become the entrepreneurs. Hence people who have innovative
ideas and ambition to do something of their own are setting up their own
business in India. The country is witnessing the rapid emergence of Start-up
industry as the Central and State Governments have also adopted a lot of
policies to give constant support to these new entrepreneurs of the country.
Media,
the fourth pillar of democracy in India, plays a crucial role in making public
aware of this new start-up industry by their coverage. People can gather
information about the products or services these start-up companies are offering
to the customers. Founded by Ashutosh Bhattacharya in the year 2013, My Big
Plunge is one such digital media platform which presents several news, stories,
features and interviews related to this new start-up industry. Apart from
these, this website also has brought out many documentaries which showcase
variety of works done by entrepreneurs of the country.
The
names of the biggest start-ups of India like Jabong, Naukri, HealthKart,
Foodpanda, Cashkaro, Happily Unmarried etc have been presented on the website.
My Big Plunge has also featured interviews of eminent entrepreneurs like
BhavishAggarwal of Ola cab, well-known author Amish Tripathy, woman
entrepreneur AakankshaBhargava, AmitBhatiani etc.
Recently
being tied up with one of the leading Indian newspapers, The Economic Times, My
Big Plunge has made several documentaries on travel agent MakemyTrip, travel
entertainment PressPlay, job portal Naukri, healthcare start-up HealthKart etc.
Biographies of eminent food writer and celebrity chef VikasKhanna, ShipraDawar,
Founder of ePsyClinicetc are also found
on the portal.
The
sister portal of My Big Plunge, known as Sound Plunge highlights the cultural
aspects of our country and presented many trendy stories of Indian bands like
Indian Ocean, Fuzzculture, Aflattuz as well as individual singers like
SiddharthBasrur, Raghu Dixit etc.
My Big Plunge aims to
encourage the young talents of the country and cheer up the entrepreneurs who
want to go beyond the same conventional path and do something innovative.
At
present our country is in dire need of countless entrepreneurs as they can
create wealth as well as job opportunities for the youth of the nation.
