E-commerce a boon for the startup and entrepreneurship sector

The startup and entrepreneurship industry is flourishing in India. It has become the talk of the town. Many start-ups have cropped up due to the increasing use of internet and the growth of eCommerce sites. My Big Plunge too is an online platform that focuses on this sector.

The sales of eCommerce are growing continuously. A report by marketing research firm e Marketer has analyzed that the eCommerce sales which were of $14 billion in 2015 is expected to increase to $55 billion by 2018.

It is interesting to know that the eCommerce sector or the online shopping portals initially started out only by selling books. Today, this has transformed itself and has become a multi channel platform that offers anything and everything.

A research report by the Internet and Mobile Association of India, it is the electronics sector which has gained maximum popularity in the Indian eCommerce sector. This sector accounts for 34% of products sold online. This is followed by Apparels and accessories at 30%, Beauty and Personal 10%, Books 15%, Furnishing 6%, Healthcare 3% and Baby products 2%.

However, the sector is not tied down only to these categories. It is constantly re-inventing itself and new product categories like grocery, hygiene, and healthcare are also gaining prominence.

The popularity of online shopping is immense because of many factors such as convenience. People can now sit at home and shop. What is even better is that online shops now have features such as cash on delivery or return and exchange and may other features.

A lot of indian startups are also using the eCommerce platform to solve many issues. Now there is also the provision of professional services via the internet. Food delivery has become easier and faster. The world is revolving around e-commerce. My Big Plunge is intrigued and very interested in the eCommerce and the start-up and entrepreneurship sector and is committed to sharing its development with the world.

My Big Plunge plays a crucial role in stimulating the start-up ecosystem of the country

The latest trend shows that an increasing number of students who have just completed their graduation are giving up offers from big companies as they are more interested to work with start-up companies. With advanced technologies, market demand and enormous funding the start-up industry is blooming fast in our country. Hence individuals are leaving their lucrative jobs to start their own ventures. The business minded government of India is encouraging this start-up ecosystem as it has the potential to contribute in the overall economic growth of the nation and job creation for youth. Not only the government of India, media is also playing crucial role in stimulating this start-up industry by featuring stories about the services or products of these companies so that people get to know about these.

Launched in 2013, by Ashutosh Bhattacharya, My Big Plunge is a portal which covers several articles, features about these enterprises and interviews of big entrepreneurs who have already created names for themselves in the industry. Several documentaries highlighting the entrepreneurial journey of entrepreneurs are also seen on the website. People can watch the videos of PressPlay, OlaCab, MayMyTrip, CashKaroetc on the YouTube page of the website. Women entrepreneurs can also be encouraged by reading the interviews of ePsyClinic Founder ShipraDawar and PMR CEO AakankshaBhargava who have spoken about their journey along the challenges that the women entrepreneurs mostly face in this male-dominated industry while launching their business. My Big Plunge has made itself unique by giving attention to the social entrepreneurship of the country. It has presented an interesting video of ‘Goonj’; founded by Anshu Gupta and his partner Meenakshi Gupta, this organization is the provider of proper clothing in the rural areas of India. The organization was also involved with the relief efforts of Bihar flood, Assam flood, Uttarakhand flood, Chamoli earthquake etc. The portal has brought out a special video which showcases the story of a ‘Chaiwallah’ LaxmanRao, who in true sense sells tea near the ITO area in Delhi and also has written more than 20 novels and plays. His himself publishes and distributes his books. Some of the books, written by Rao are available at the Delhi Public Library and many school libraries.

My Big Plunge is truly a unique portal as it also focuses on the cultural aspects of India. Recently, it has featured an article about the different colourful autumn festivals of the country. The story has named 5 important festivals like DurgaPuja of Kolkata, Aranmula Boat race of Kerala, Ladakh festival of Leh, Mysore Dasara festival of Mysore and Navratri festival of Ahmedabad; the portal suggests that people should attend these festivals at least one in their lifetime in order to understand the diverse culture of the country.

In order to boost up the newcomers of the industry and promote the already existing enterprises, My Big Plunge is expected to bring more and more interesting start-up stories, videos and interviews on their website which will definitely help people becoming more enthusiasts about the growing start-up ecosystem.

My Big Plunge supports the talented and courageous individuals

According to some reliable sources, it is reported that there are above 3,100 start-ups in India this year and by the end of 2020, more than 11,500 enterprises will be present in the country. India is witnessing entrepreneurship revolution which is helping the country to achieve overall economic growth and increased employment opportunities. Countless individuals are leaving their corporate jobs and taking the plunge to launch their own ventures. Today, India has huge number of successful start-ups which have employed innumerable talented and innovative employees.

Moreover the role of Indian media is also crucial as they have taken almost all the responsibility to promote this start-up ecosystem. People are becoming more and more interested to know about this new industry because of this active role of media. Founded by Ashutosh Bhattacharya, My Big Plunge is a website that aims to cover all sorts of news articles, feature stories related to start-up industry and interviews of the big names of the industry. The most interesting and unique part of this website are its brilliant documentaries which showcase the entrepreneurial journey of talented entrepreneurs. Popular start-up companies like Ola cabs, Naukri, Health Kart, Happily Unmarried, MakeMyTrip, Press Play, ePsyClinic have already been featured on the website. The videos can be watched on the YouTube page of the website.

My Big Plunge recently got tied up with The Economic Times and the portal has recently presented a video of Grey Orange, a Gurgaon based start-up which provides automated solutions for warehouses and other retail-related spaces. In conversation with My Big Plunge, founders of Grey Orange, SamayKohli and Akash Gupta have spoken about the journey of their company and their future plans to expand the business.

MyBig Plunge has also published an interesting interview of AmitBhatiani, who has invested in the travel entertainment start-up Press Play. In conversation with My Big Plunge, Mr Bhatiani has spoken about the current needs of the start-up industry in the country and how the industry is going to take shape in the near future.

With Prime Minister NarendraModi taking all important steps to boost up the entrepreneurship of the country, media is also doing its bit to promote the start-up culture in the country. Established in the year 2013, My Big Plunge is totally dedicated to give a wide platforms to these entrepreneurs who have the courage to break the conventional career path and take up the challenge to do something of their own.

A platform where entrepreneurs share their stories

Economic flow, investor’s money, advanced technology and the huge demand have made it the perfect time to become the entrepreneurs. Hence people who have innovative ideas and ambition to do something of their own are setting up their own business in India. The country is witnessing the rapid emergence of Start-up industry as the Central and State Governments have also adopted a lot of policies to give constant support to these new entrepreneurs of the country.

Media, the fourth pillar of democracy in India, plays a crucial role in making public aware of this new start-up industry by their coverage. People can gather information about the products or services these start-up companies are offering to the customers. Founded by Ashutosh Bhattacharya in the year 2013, My Big Plunge is one such digital media platform which presents several news, stories, features and interviews related to this new start-up industry. Apart from these, this website also has brought out many documentaries which showcase variety of works done by entrepreneurs of the country.

The names of the biggest start-ups of India like Jabong, Naukri, HealthKart, Foodpanda, Cashkaro, Happily Unmarried etc have been presented on the website. My Big Plunge has also featured interviews of eminent entrepreneurs like BhavishAggarwal of Ola cab, well-known author Amish Tripathy, woman entrepreneur AakankshaBhargava, AmitBhatiani etc.

Recently being tied up with one of the leading Indian newspapers, The Economic Times, My Big Plunge has made several documentaries on travel agent MakemyTrip, travel entertainment PressPlay, job portal Naukri, healthcare start-up HealthKart etc. Biographies of eminent food writer and celebrity chef VikasKhanna, ShipraDawar, Founder of  ePsyClinicetc are also found on the portal.

The sister portal of My Big Plunge, known as Sound Plunge highlights the cultural aspects of our country and presented many trendy stories of Indian bands like Indian Ocean, Fuzzculture, Aflattuz as well as individual singers like SiddharthBasrur, Raghu Dixit etc.

My Big Plunge aims to encourage the young talents of the country and cheer up the entrepreneurs who want to go beyond the same conventional path and do something innovative.

At present our country is in dire need of countless entrepreneurs as they can create wealth as well as job opportunities for the youth of the nation.