My
Big Plunge is an editorial initiative that actively covers the start-up
industry and successful entrepreneurs of India. It was founded by Ashutosh
Bhattacharya in 2013 and has formed to be a leading portal regarding
entrepreneurial stories and talent in the country. Starting off with a series
of powerful documentaries on the start
ups culture of India, the brand has grown up to be a full scale
editorial that features articles on news, pop culture, technology, politics and
travel from all over the world.
In
the ongoing documentary series (which can be viewed on the company’s YouTube
page), some of the most notable and interesting start-up ventures have been
featured. Many of these
start-ups have grown up to be full-scale enterprises. This
is the first initiative in the country that a no-profit series actively
participates in high quality production of the documentaries.
Among
the companies covered, some of the most known are HealthKart, Jabong,
ShopClues, Milagrow, PressPlay, FoodPanda etc. My Big Plunge has also recently
tied up with leading financial daily The Economic Times to feature the content
the brand delivers. Till now, HealthKart and PressPlay have been featured in
the online portal of The Economic Times with the content provided by My Big
Plunge.
At
times, the brand has also featured stories that focus on the cultural aspect of
the country. One of the most popular stories was of Laxman Rao, an ordinary tea
seller in the country who showcases incredibly humble entrepreneurship.
My Big Plunge has also covered events like Comic Con in New Delhi. It has also
created a mashup video to motivate entrepreneurs to take the plunge and start
their own venture. My Big Plunge also has a sister website called Sound Plunge
that covers the independent music industry in India.
The editorial continues to grow at a rapid pace and plans to
feature more inspiring stories showcasing entrepreneurship in India.
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