The
startup and entrepreneurship industry is flourishing in India. It has become
the talk of the town. Many start-ups have cropped up due to the increasing use
of internet and the growth of eCommerce sites. My Big Plunge too is an online
platform that focuses on this sector.
The
sales of eCommerce are growing continuously. A report by marketing research
firm e Marketer has analyzed that the eCommerce sales which were of $14 billion
in 2015 is expected to increase to $55 billion by 2018.
It
is interesting to know that the eCommerce sector or the online shopping portals
initially started out only by selling books. Today, this has transformed itself
and has become a multi channel platform that offers anything and everything.
A
research report by the Internet and Mobile Association of India, it is the
electronics sector which has gained maximum popularity in the Indian eCommerce
sector. This sector accounts for 34% of products sold online. This is followed
by Apparels and accessories at 30%, Beauty and Personal 10%, Books 15%,
Furnishing 6%, Healthcare 3% and Baby products 2%.
However,
the sector is not tied down only to these categories. It is constantly
re-inventing itself and new product categories like grocery, hygiene, and
healthcare are also gaining prominence.
The
popularity of online shopping is immense because of many factors such as
convenience. People can now sit at home and shop. What is even better is that
online shops now have features such as cash on delivery or return and exchange
and may other features.
A
lot of indian startups are also using the eCommerce platform to solve many issues.
Now there is also the provision of professional services via the internet. Food
delivery has become easier and faster. The world is revolving around
e-commerce. My Big Plunge is intrigued and very interested in the eCommerce and
the start-up and entrepreneurship sector and is committed to sharing its
development with the world.
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